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“The best source of inspiration
to win the future.”

Michael Horst, CEO of med info GmbH

Dr. Gordon Lueckel, M. Econ.

born 1964, New York, USA, after childhood in the USA, move to Germany


  • Studied economics and politics at the University of Cologne

  • Scholar of the ISU Program at the Massachusetts Institute of Technology (MIT); Award: "Annual Award" of the Space Foundation, Washington 

  • Participation in Executive Education programs: Harvard Business School, London Business School, New York University, Brown University, etc.


Professional experience

  • Activity for the top politicians Volker Rühe (Federal Minister), Dr. Hildegard Hamm-Brücher (Minister of State) and the astronaut Prof. Reinhard Furrer

  • Collaboration on studies for Kienbaum Consulting and for KHD Luftfahrttechnik AG

  • Author of a dozen topsellers at Gabler-, Campus und Thiele pubishing houses as well as audio books at Audio Media (among them: "Germany - The Book", "All about Careers", "Address for Success", "The 100 Best Employers")

  • Several years of management activity for Deutsche Lufthansa German airlines AG and the media corporation Bertelsmann AG in Germany, the USA and China

  • Serial Entrepreneur: Founder, shareholder and/or managing director of several start-ups, business and communications consultancies (SpaceTech GmbH, CCM GmbH, PBL, POYS GmbH, Denz und Partner GmbH, Paper Moon GmbH etc.)

  • Founder (2000) of the renowned communications agency Yupik Marketing Public Relations GmbH, Cologne, sale 2018

  • Network with Gordon on LinkedIn
  • Network with Gordon on XING

Armen Markarian, Graduated engineer

born 1975, came to Germany with his family at the age of 14


  • Studied Computer Engineering at the University of Applied Sciences at Mannheim and Cologne

  • More than 20 years of experience in IT/Digitalization with focus on product development & transformation

  • Participation in Executive Education programs at London Business School


Professional experience

  • Several years of consulting and management experience for DHL, ERGO, REWE, Lekkerland, DKV Mobility Group in various roles as Executive Consultant, Project Manager, Product Owner & Agile Coach

  • Founder (2011) and Managing Director of the digital agency Aimedia GmbH, Bergisch Gladbach

  • Network with Armen on LinkedIn
  • Network with Armen on XING

They have an excellent university background, have received international awards, are active as successful authors and -summed up - have more than 50 years of consulting experience.

Nearly 100 companies from a dozen different industries and international organizations have worked with the two founders in some cases over a decade.

Their secret recipe: they do what they teach in their own start-ups and companies. They put creative ideas into practice with all their energy and empathy, founded and participated in a dozen companies, led them to success and passed them on to successors.

Reason Why


We help you to keep track of the flood of information and opinions on the topics of Disruption, (Eco-) Innovation and Digital Transformation.


We have over 50 years of consulting experience. Nearly 100 companies from different industries and international organizations have worked with us.


We do ourselves what we communicate and implement creative ideas with all our energy, found and participate as serial entrepreneurs in a total of a dozen companies.


We stand for energy and empathy. Look forward to highly dynamic storytellers and experienced instructors in perfect combination.

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